Garmin reinforces its leadership in health and sports gadgets while celebrating the success worldwide with launch of new high-end fenix 5 smart watch
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GIS (Thailand) Co., Ltd. under the umbrella of CDG group introduces the latest high-end GPS multi-sport watch in the family of fenix 5 series from GARMIN. There are three versions including fenix 5 (47mm), fenix 5S (42mm) and fenix 5X (51mm). All of them are designed to track a variety of workouts. Garmin fenix 5 is the basic model while fenix 5S is designed to fit with small wrist and fenix 5X offers multi-functional menu for all kind of sport activities featuring.
Fenix 5 series highlight a variety of sports functions, guide maps, directions for running or cycling and battery of up to 24-hour life. Watch band can be changed quickly and easily with “Quick Fit” design. With an attractive and interesting design of Fenix 5, sales volume is expected to increase 50%, higher than last year.
Mr. Krairop Laung–uthai, General Manager, GIS Company Limited, a subsidiary of CDG Group said that Garmin brand continued to grow rapidly in both domestic market and global market in 2016 as a result of the trendy lifestyle gadgets, fitness and outdoor activities around the world. Consumers use them for health and wellness purpose guaranteed with 27% of global sales. Garmin has total sales of $ 3.019 million worldwide with the most successful product line in lifestyle, fitness and outdoor section. In 2016, sales increment of Garmin brand in Thailand grew 99% better than expected. Recently, Fenix 5 series Smart Watch which, the highlight of this year, has been introduced and ready to open for pre-order now. It will be available for sale on March 30 nationwide. Sales in lifestyle segment, fitness and outdoor cluster, is expected to grow at least 50% by the end of this year.
“In Thailand, the trend of health and sports gadgets continues to gain popularity. There are many more types of outdoor programs such as marathons, cycling, triathlon and many more. For example, trail racing is becoming popular with the increasing number of people interested, supporting the current trend in health and sports in Thailand. When joining these activities, most consumers often want to develop their potential and look for a training assistant. For instance, GPS Smart Watch for those who are not rigorously playing sports but they want to take care of themselves by following daily movement activities, fitness band products, are becoming more and more popular as well”
“Furthermore, Garmin is confident that these product lines will be a key mechanism in driving brand growth since Garmin is the only brand that offers a wide range of products for over 20 different product categories, from a starter to professional. For the marketing activity this year, we will focus on providing instruction on how to use this new smart watch. It will be held as a workshop on the topic of how to use this Fenix 5 in training, and to improve user’s potential in sports. We have done this activity before in the past years and we received well response from the customers. Therefore, we will extend this activity this year and hold it in five major cities across Thailand. This is the first phase,” Krairop said.
Mr. Channarong Teerarojanarat, Senior Manager, Telematics Category and Garmin Product Manager, GIS Company Limited, a subsidiary of CDG Group said This year, Garmin has unveiled a new line-up of gadgets that are constantly being awaited and acclaimed: the new Fenix 5 GPS Multi-sport Watch developed by Garmin, next generation of Fenix 3, has been very successful in Thailand and around the world. This time it comes in with more stylish design, more trendy and wearable in everyday life with sports and cool appearance. It is full of functions for a variety of sports, including running, trail racing, cycling, swimming, triathlons, skiing, hiking, climbing and golf. It makes Fenix 5 an All-Time Hit Watch by Garmin.
Fenix 5, GPS Multi-sport watch, responses all the needs of athletes who want to practice for better statistics and helps empowering amateur athletes as well as those interested in participating in outdoor sports of which a variety of forms has been held a tournament with a wide range of options to choose from. Moreover, Fenix 5 is incredibly suitable for every sport lovers according to its fine design to fit for all lifestyles and all activities.
Fenix 5, the newest version from Garmin, comes with outstanding functions such as;
- Multi-sport Training a function for a variety of sports such as running, cycling, swimming, triathlons, skiing, hiking, climbing, paddling, fitness and golf along with the detailed graph information through Garmin Connect.
- Wrist-Based Heart Rate Monitor measures heart rates from the wrist directly with Elevate ™ technology from Garmin with Heart Rate Zone display in color chart that is easy to understand.
- Battery performance of the Fenix 5 improves to be ready for long duration when users join a variety of activities. It can last 24 hours in GPS mode and 75 hours in UltraTrac mode, respectively.
- QuickFit™ watch band is convenient to change to fit a lifestyle and daily activities without the hassle of using tools.
- Advanced Workouts get improved more with fitness features that help report body status and readiness, such as VO2 Max Estimator (oxygen usage during workout), Recovery Advisor (proper rest time after exercising), Lactate Threshold (level of lactic acid) and Stress Score.
- Running Dynamics when used with a chest strap or HRM-Run HRM-Tri, Vertical Oscillation and Ratio, Ground Contact Time and Balance, Stride length (balance while running and rate of footstep) and Cadence (number of steps per minute) can be able to read.
- Navigation + ABC consists of 3-axis compass, altimeter and barometer with navigation features with Sight ‘N Go, Coordinates and TracBack®.
- Thai Smart Notifications alerts incoming calls, emails, text messages, and line messages from connected smartphones (both iOS and Android) to display on the screen in Thai.
- Activity Tracking Counting steps, measuring sleep quality, vibrating alert and showing the red beam when standing still for too long. The heart rate is measured throughout the day to show more accurate calorie burnout data.
- Rugged Design is suitable for all kinds of adventures with a bezel, keypad and back cover made of stainless steel, glass or durable sapphire screen with scratch resistance. It can be explicitly seen even in the sun and water proof in the depth up to 100 meters (100 ATM)
- Preload Map (only fenix 5X) comes with built-in maps and navigation system for all types of adventures.
- Garmin Connect can store data, get detailed statistics analysis and share all your activities simply through online.
- Garmin Connect IQ App Store is used for downloading App, Widget, Data Field and Watch Face as to customize your screen and theme free of charge.
Prices and promotions are detailed below.
Fenix 5S 23,500 THB
Fenix 5S Sapphire 25,900 THB
Fenix 5 23,500 THB
Fenix 5 Sapphire 25,900 THB
Fenix 5X 27,900 THB
Pre-order is available at Garmin dealers nationwide on March 24th onwards. The actual launch date will commence on March 30th at the dealers throughout Thailand. For Garmin product inquiries, contact 02-266-9944 or visit www.Garminbygis.com.
